Unwanted Hummer

Seems no car company is interested in picking up General Motors’ declining brand, Hummer. With sales dropping nearly 50{450b18fb4e8f5b95db3807a9753b1e0519d3e4d461dd68e5594bed7fc3eeb7ae} in the past quarters, no wonder there are not many holding companies that are willing to step up to the plate and save the brand.

Hummer has proven it’s strength in the new and up-coming Yuppie market, however increasing fuel prices caused a significant drop in it’s sales. GM using the Hummer name after the success of it’s H1 series, which has been used for decades as the flagship of the Army, built out the brand to offer more economical versions of it’s H1. The H2, H3 and H3 SUT were born.

Built on the same platform as the GMC Yukon, it shares a large number of components with the fairly popular SUV. The body and overall exterior styling offer the unique boxy look that distinguishes the brand. As reported, Indian jeep manufacturer Mahindra has dropped out of the running for the brand, as has the Russian SUV manufacturer that was slightly interested in it.

The kicker came when even the Chinese cancelled negotiations on the brand. China Car News reports that Changfeng dropped out of negotiations for the brand, when they concluded that the average fuel consumption for the Hummer brand was too great for the Chinese market. Changfeng in the meantime has changed it’s tune and announced it was never interested in the brand to begin with, however interest was clearly shown, as it’s management team visited the Hummer assembly plant.

Whomever picks up the brand will have access to widespread technologies available in Chevy’s truck line, such as it’s Vortec engine line, it’s OnStar system and it’s sophisticated dealer network.