There are three types of inactive email subscribers such as current customer inactive, lapsed customer inactive, and never-actives.   

As you continue reading, this article will go deeper into these inactive email subscriber types.   

It is important to understand different types of inactive recipients as it would help you to curate content accordingly and manage your email list.  

Similarly, you need to find ways to minimize the number of inactive email subscribers in your email list. One of the reasons could be having the wrong email addresses in your email list.   

The best way to find email address by name is to use an email finder tool like to locate the correct email address format.    

How to find email address by name?   

You can start with the free version. Signup for the tool and you can start using it. By entering the prospect’s name and company domain, you could locate the correct email format.   

You might explore more about this on the web. Now let us discuss the various types of inactive email subscribers.    

Current customer inactive  

These are the people who are not active with your email campaign but are buying products or services from you.   

The risk associated with these inactive subscribers is low and the potential value is high.   

Though these subscribers are not engaging with your emails, they are influenced by your emails and hence it is wise to keep these inactive subscribers in your list.  

Howbeit, you could put them in a different segment of the email list. By doing so, you will be able to come up with a personalized email campaign or content to engage this segment.    

Lapsed customer inactive  

The next type of inactive email subscribers are the ones that have not only ceased opening or clicking your emails but there is no evidence they are converting i.e., buying from you.   

What do you think? Does your business have any risk associated with this kind of inactive email subscriber?  

Well, the truth is the risks associated with this inactive subscriber type are moderate. And their potential value is also moderate.   

As you can see, they have purchased in the past. Hence there is a chance that they will engage with you again in the future.  

Therefore, you should give them some reasonable opportunities to re-engage with you.  

No matter what’s your threshold for inactive subscribers, you need to send them an effective re-engagement email and then an email asking them to confirm if they want to continue receiving emails.     

Never active types  

There will be people who never engage with your emails right from the day they signed up for the newsletter.  

You don’t have to bear such subscribers on the list.  

Their lack of engagement with your emails indicates that they don’t have a healthy relationship with your brand.  

Could you think of the possible reasons for this?  

Well, there are many reasons we could think of.  

  • Prospects may have subscribed using a secondary email address they don’t check often.  
  • Someone used a random email address that did not belong to them to sign up.  
  • Subscribed without realizing they are opting in.  

The potential value of this subscriber type is very low, and the risk associated with them is high.    

Final thoughts 

If a subscriber doesn’t open any of your emails during their initial four to five months on your prospect list, then you should send a re-confirmation email that requires them to re-confirm that they want to continue receiving emails from your brand.