Posted in: Personal Product & Services

Saks Embraces Tech to Find Success During the Pandemic 

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Although Saks Fifth Avenue closed its brick-and-mortar shops during the pandemic, its business has been thriving thanks to digital appointments and its customers’ love of fashion. — Saks Fifth Avenue

Key takeaways:

  • The pandemic taught Saks that customers want luxury fashion even during a crisis.
  • The department store chain’s fashion stylists generated $150 million in revenue during the pandemic, working with customers using new technology, like online chats with customers.
  • Now that every retailer has data, personalization must mean more than knowing your customer’s name or birthday.

For a 153-year-old retailer, Saks Fifth Avenue proved to be quite nimble when the pandemic closed its stores. It added virtual appointments with its fashion stylists, embraced curbside pickup and improved its online experience.

But the most important lesson Saks learned from the crisis, according to president and CEO Marc Metrick, was that even in a pandemic, people crave fashion.

“We are

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Posted in: Personal Product & Services

Muros Brings Communities Together Through Local Art Experiences

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Artist Dwight White stands beside a mural he painted on @properties’ Bucktown office in Chicago in the summer of 2020. — Muros

Where others see a blank space, Dave Seidler sees a canvas.

Seidler is the founder of Muros, a global art agency that works with brands and businesses to create impactful murals and street art. The Muros philosophy is that any object has artistic potential, and that potential can be used to engage and empower communities.

“We believed we could create a bigger story and allow for a deeper connection between businesses and their customers, by uncovering talent that was already part of that community,” Seidler told CO—. “Muros was born and fueled by a passion to create ways for artists to help our clients authentically speak to their audiences.”

[Read: Making Art Shoppable: Artsy Wants to Turn More Consumers Into Collectors]

Muros was born and fueled

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Posted in: Personal Product & Services

Fashion Entrepreneur Combines AI Tech With a Personal Touch

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Mitali Saxena, founder of Fashom, aims to combine artificial intelligence with a human touch to deliver personalized, sustainable clothing to customers. — Fashom

Mitali Saxena is first and foremost an engineer. She knew she wanted to use a data-led model when she decided to combine her two passions — engineering and fashion — into a successful business.

Saxena’s women-led company, Fashom, was born out of those merged passions, plus a desire to make online shopping easier for women.

“My love for both technology and fashion inspired me to create a product that had human personalization combined with data,” she told CO—.

Saxena created the Fashom name by joining the words “fashion” and “om,” the universal meditation sound. Ultimately, Fashom brings together human-powered fashion curation (stylists) and data collected from their styling quiz (artificial intelligence) to build a wardrobe specifically for the buyer.

Fashom’s team of stylists take the data

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Posted in: Personal Product & Services

Capezio Dancewear Partners With GBG for Expansion

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Dancewear brand Capezio recently signed a global licensing agreement with brand management company GBG to help expand its reach and product offerings. — Capezio

Key takeaways:

  • Capezio has been family-owned and operated for its entire 134-year history and distributed exclusively through its branded stores and independent dance retailers.
  • A licensing deal with Global Brands Group is poised to expand the company’s products into athleisure, footwear and accessories at retailers all over the world.
  • The athleisure market is projected to reach $231 billion by 2024.

Dancers’ careers can be unexpectedly brief, but the brands that outfit them tend to have a lengthier history. The trick is to take something iconic and move it forward with creativity and a modern spin. That’s what’s happening now with Capezio, according to Anthony Giacoio, executive vice president and fourth-generation family member of the iconic dancewear brand.

He told CO— that in addition to Capezio’s

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Posted in: Personal Product & Services

PGA TOUR Superstores See Record Growth Amid COVID-19 Pandemic

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Studies find that retailers offering engaging in-store experiences, such as PGA Tour Superstore’s in-store putting greens, stand to gain as the pandemic ends. — PGA Tour Superstore

Why it matters:

  • About three million new golfers hit the links in 2020 amid the pandemic, and many may continue with the sport.
  • At the same time, 51{b68d5075d1956219fc4019e54aab7df99be03baa9282ef6dbc4db8370a7cdad9} of consumers said they miss going shopping as a way to socialize.
  • Against that backdrop, PGA Tour Superstore’s emphasis on bringing golf to life via in-store experiences, like on-site putting greens, delivered by knowledgeable employees, helped fuel record growth.

PGA Tour Superstore leaned into its strengths during the pandemic, investing in the in-store experience it provides, which helped it capitalize on a massive surge in consumer interest in the game of golf.

Even though its stores were shuttered during what is normally its busiest season, the golf equipment and apparel retailer saw sales surges

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