Posted in: Personal Product & Services

Interview With CMO of Pandora Americas

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Pandora’s brand relaunch, dubbed their “Expression store,” introduces a new visual identity, redesigned logo, new merchandise and product collaborations with brands like Disney. — Pandora

Jewelry retailer Pandora is banking on a bold brand revamp to restore luster to business and revive sales.

The makeover is playing out in its new store concept, dubbed, the “Expressions Store,” where shoppers customize jewelry at engraving stations, and “treasure tables” highlight new designs, influencer-inspired fare and best sellers — all in a bid to create an immersive, personalized and emotionally resonant shopping experience, and woo millennials, too, Charisse Hughes, chief marketing officer for Pandora Americas, told CO—.

The store in New Jersey’s Garden State Plaza mall marks the official relaunch of the Copenhagen-based company in the U.S., the biggest market for the global brand that’s sold in 100 countries via 2,700 stores and 7,500 points of sale.

The Expressions store, elements of

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Posted in: Personal Product & Services

How Commonwealth Joe is Disrupting the Coffee Industry

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With big growth plans set for 2020, Commonwealth Joe is looking to spread its high-tech, on-demand service to more places where customers already are—from office buildings to gyms.

Arlington, Virginia-based Commonwealth Joe Coffee Roasters sits at the intersection of two of the hottest trends in the food and beverage industry today — nitro cold brew coffee and the movement by startups to disrupt and disintermediate traditional retail channels, like grocery and convenience stores, by offering food and drinks on demand where people live, work and play.

Robert Peck, CEO and co-founder of Commonwealth Joe, said his company isn’t simply offering cold brew coffee to the public in cafes, or to retail stores in cans or bottles like numerous other companies. Instead, Peck, a former management consultant who specialized in customer experience, describes Commonwealth Joe as “a technology-enabled specialty coffee company that offers full-service, kegged beverage experiences where people

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Posted in: Personal Product & Services

Jimmy John’s Projects Growth With Acquisition

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The new features being rolled out by Jimmy John’s — its new loyalty program and new “skinny, mini” Little John sandwich line — stem from listening to customers’ feedback and needs. — Jimmy John’s

Jimmy John’s has, arguably, long been ahead of its time.

Before the fast-food restaurant industry embraced quality and craftsmanship, the Champaign, Illinois.-based chain was touting its natural, house-made ingredients, fresh-baked bread and hand-sliced veggies. And, as consumer interest in delivery has accelerated in recent years, Jimmy John’s had long ago developed a high level of in-house delivery expertise.

Jimmy John Liautaud — fresh out of high school with a small loan from his father — founded the eponymously named chain in 1983 in a converted garage near Eastern Illinois University in Charleston, Illinois. Home to such popular sandwich creations as the Vito, the Turkey Tom and J.J.B.L.T., Jimmy John’s now boasts 2,800 locations across the

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Posted in: Personal Product & Services

How Coca-Cola Uses Shopper Marketing for Unique Campaigns

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From designing military-themed cans for Dollar General to an inspirational promotion with U.S. women’s soccer, Coca-Cola’s marketing tactics are curated collaboratively. — Getty Images/SEKTOR52

Collaboration, data sharing and ingenuity underpin Coca-Cola’s bid to nail its goals while simultaneously helping retailers achieve their own targets.

For its part, the beverage giant seeks to claim more of the drinks we sip daily.

“Most consumers have eight beverages a day and we are capturing only one of those eight beverages, so there is a huge opportunity,” said April Carlisle, vice president of shopper marketing, national retail sales for Coca-Cola North America, at the Path to Purchase Expo (P2PX) in November.

Meanwhile, retailers selling Coca-Cola products have different goals: increase shopper engagement, store visits and average order size.

Different goals typically call for separate marketing strategies, but not here. Rather than pursue independent promotional paths, Coca-Cola teams up with a retailer to jointly

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Posted in: Personal Product & Services

High End Beauty Meets Sustainability on Goodee

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With sustainability as one of the top trends leading sales in 2019, Goodee curates its offerings with products that have both beautiful design and positive social impact. — Goodee

After two decades in the fashion industry, watching styles and trends change with the seasons, Byron and Dexter Peart wanted to sell products people would want to bring into their homes and live with for a long time.

Their initial business plan was just six words: good people, good design, good impact.

Those words led them to launch Goodee, an e-commerce site for high-end home goods and other products chosen both for their good design, and because they are good for the planet.

The Pearts are twin brothers from Montreal who are known in the fashion world for their work at WANT Agency, where they brought Maison Kitsune, Acne Studios and other labels to North America, and as co-founders of

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