Posted in: blog articles

Lessons Learned from Launching a Skincare Brand in a Pandemic

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6 min read

Opinions expressed by Entrepreneur contributors are their own.


Launching a is always difficult; but, before this year, launching a business during a global was unimaginable. If you told me one year ago that I’d be doing that very thing, I wouldn’t have believed you. Except, in September, that’s exactly what happened: My business partner, Victor Casale, and I launched our clean, gender-neutral skincare line Pure Culture Beauty. Our vision was to shake up the beauty industry – to offer skincare solutions that took a holistic approach to skin health and targeted the individual’s skin microbiome. We had no idea that we’d be doing this at a time when the world itself would be shaken up.

In dreaming up this , I often found myself confused by advertisements that offered skincare products for “those with fine lines,” “anyone looking to diminish

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9 Steps to Craft a Perfect Business Name

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Customer perception is a major part of any success, and getting your business name right is the first step to building a solid brand to attract customers and increase revenues.

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Most don’t think twice about their , but it literally has the power to make or break your business. This is more true today than ever before now that there are countless alternatives to every product or service imaginable. Sure, every business may have its own world-changing differentiator but from the outside, they all look the same. The main differentiator ends up becoming your brand name. It’s more important now than ever to stand out from the crowd.

In

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7 Realistic Ways to Make Money Online

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14 min read

Opinions expressed by Entrepreneur contributors are their own.


Whether you’re looking to make some fast cash, or you’re after long-term, more sustainable -producing results, there are certainly ways you can make money online today. The truth is that making money online isn’t as difficult as most make it out to seem. It does require some discipline. 

However, if you’re looking for realistic ways you can start earning money online now, then it really truly does boil down to seven paths you can take towards profit. Some will provide you with immediate results, helping you to address your basic monthly necessities such as rent, utilities and groceries, while others have the potential to transform your life by revolutionizing your finances in the long term.

Related: 8 Ways to Make Money Online Without Quitting your Day Job

No matter what method you select for

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2020 Set These Trends In the EdTech Sector

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4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


2020 was a very challenging and promising year for learning. Basically supported by technology, education was forced to accelerate some of the transformations that were already being prepared, especially in the digital world. Although this translates as an advance in the sector, the rapidity of the change also evidenced the areas of opportunity that online learning has.

From integrating digital non-natives to strengthening new skills through continuous learning, education presents a very interesting picture for the coming years.

Adaptation and user experience: first reaction to the pandemic.

According to the PWC firm’s annual CEO survey, in 2019, 79{b68d5075d1956219fc4019e54aab7df99be03baa9282ef6dbc4db8370a7cdad9} of CEOs worldwide were concerned about the lack of essential skills in their workforce; This percentage increased by 16{b68d5075d1956219fc4019e54aab7df99be03baa9282ef6dbc4db8370a7cdad9} compared to 2016. This indicates that, with the

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Posted in: blog articles

How to Acquire Your First 100 Customers

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The co-founder of a blue light-filtering eyewear company talks about scaling up from zero.

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


David Roger is the co-founder and CEO of Felix Gray, which sells blue light-filtering . In this clip from an episode of “The Startup Story” podcast, Roger talks about growth tactics he has learned and would use today to get his first 100 customers.

Roger talks about the importance of getting close to customers to learn from them. He talks about scaling once you understand why people are buying your product, leveraging and SEO. At its core, Roger says, growing a is about building a product people talk about and enjoy and creating evangelists with

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